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Electronic Theatre Special Report: Xbox360 Launch 

By the standards previously set by the gaming industry, the Xbox has had a short life. With the average life-span of a successful console being five years, the Xbox is still looking Electronic Theatre Image relatively youthful being only three years-of-age, but it’s clear it been a healthy lifespan; one with which inspired many people to enjoy the delight of playing with Microsoft’s new toy. Quite a following has been established, a following that will soon be moving onto Microsoft’s next-toy which has now been announced for over 8 months, having been first discussed at the GDC meeting earlier in the year under the heading “The Future of Games: Unlocking the Opportunity”. In this announcement J. Allard stated that High Definition T.V. (HDT.V.) was the way forward, that the Xbox Marketplace was the future, and that Microsoft and their Next-Gen console were the ones to take us there. In a press release released the same day, summarizing the conference, bullet pointed notes gave much more of an indication to what Microsoft intended:

 

Building on 10 years of innovation with the DirectX API, the Microsoft Windows and Xbox platforms will enable groundbreaking game experiences in the HD Era. Illustrating what that means for gamers, Allard shared the first details about the next-generation Xbox guide. Persistent across all games and media experiences, the guide is an entertainment gateway that instantly connects players to their games, their friends and their digital media.

Features of the guide include these:

 

  • Gamer Cards. Gamer Cards provide gamers with a quick look at key XboxLIVE! information. They let players instantly connect with people who have similar skills, interests and lifestyles.
  • Marketplace. Browseable by game, by genre, and in a number of other ways, the Marketplace will provide a one-stop shop for consumers to acquire episodic content, new game levels, maps, weapons, vehicles, skins and new community-created content.
  • Micro-transactions. Breaking down barriers of small-ticket online commerce, micro-transactions will allow developers and the gaming community to charge as little as they like for content they create and publish on Marketplace. Imagine players slapping down $.99 to buy a one-of-a-kind, fully tricked-out racing car to be the envy of their buddies.
  • Custom playlists. This feature eliminates the need for developers to support custom music in games. The guide instantly connects players to their music so they can listen to their own tracks while playing all their favourite next-generation Xbox games.

    Typifying the HD Era game experience, the guide requires hardware designed with software in mind. System-level features of the guide such as custom playlists, the XboxLIVE! Friends list and Voice Chat are enabled at the chip level, liberating developers to focus on creating games, not developing for technical certification requirements (TCRs).

This of course got a lot of people interested in what Microsoft were doing, as this actually wasn’t like any other Hardware developer. The next thing Microsoft gave the general public was a list in the form of every developer that had pledged support for the Xbox360, at the time, still known as either NeXtBox or Xenon. It was huge, a list of 28 mainly comprising of the publishing heavyweights like Electronic Arts, Konami, Activision, Capcom, Atari, Codemasters, KOEI, Namco, Rockstar Games, SEGA and UBi soft. Showing that not only was Microsoft seekingElectronic Theatre Image to change things, but also, that they had the support to do so. At the same time they promised a pipeline of titles for original Xbox in 2007 to add to the 200 or more that they added this year, showing just a small amount of support for the old Xbox!

Just 3 days later Microsoft spoke of the grand Next-Gen Xbox unveiling in May, it was to be held in association with MTV and with special guest Elijah Wood; a self-confessed Xbox fan. In this grand unveiling Microsoft showed the world the Xbox360. You’d think that would be all wouldn’t you, grand Xbox360 unveiling, hundreds of celebrities present, just leave it like that and release the box, job done. Not in Microsoft’s eyes not at all.

Next on the list were the peripherals, this came at the same time as the grand unveiling, and these included Faceplates, to keep with Microsoft’s personalisation conquest, a Memory Unit, Xbox360 Universal Remote and Wireless Controllers and for the XboxLIVE! Mode, there’s a Camera and the standard Headset, not a huge amount but plenty enough to get the rumour mills going over what else there could be! At the same time came another announcement, the Xbox360’s power. Demonstrated in full glory - and playable to some - at E3 2005 in LA, May 2005, a keynote speech on the eve of the show was followed by a brief listing. This “listing” took the form of press release of jargon to your average human, but to anyone who knew stuff about the interns of a computer this was gold dust. It simply said, super quick, super powerful and super fast, everything you could want to hear! If you’re still not sure it’s jargon to the average man here’s a quote:

 

Custom ATI Graphics Processor

  • 500MHz processor
  • 10 MB of embedded DRAM
  • 48-way parallel floating-point dynamically scheduled shader pipelines
  • Unified shader architecture

Polygon Performance

  • 500 million triangles per second

Pixel Fill Rate

·        16 gigasamples per second fill rate using 4x MSAA

See? Crazy. But obliviously good!

            Soon to follow these hardware revelations was an announcement that the Xbox 360 will have Voice Recognition courtesy of Fonix that, as the recent arrival of Nintendogs has proved, could be interesting - if used well.

Next, Microsoft wanted to tell every one what they wanted to know –the Launch Line-Up. The gaming world went mad - not too surprising considering what they were:

·        Crackdown

·        Gears of War

·        Too Human

·        Mass Effect

·        Perfect Dark Zero

·        Kameo: Elements Of Power

·        Project Gotham Racing 3

·        FIFA 06: Road to FIFA World Cup

 

 

 

 

·        Condemned: Criminal Origins

·        Superman Returns: The Videogame

·        Call of Duty 2

·        Castle Wolfenstein

·        The Elder Scrolls IV: Oblivion

·        Tom Clancy's Splinter Cell 4

·        Quake 4

Electronic Theatre Image·        MotoGP Ultimate Racing Technology 2006

Plenty of games for every pallet and not bad for a Launch Line-up. Coupled with this the ability download games straight to your Xbox360, Microsoft took only nine days to follow-up with the XboxLIVE! Arcade Launch Window Line-Up:
  • Astropop
  • Bankshot Billiards 2
  • Bejeweled 2
  • Crystal Quest
  • Feeding Frenzy
  • Gauntlet
  • Geometry Wars 2
  • Hardwood Backgammon
  • Hardwood Hearts
  • Hardwood Spades
  • Hexic HD
  • Hoopworld
  • Jewel Quest
  • Joust
  • Marble Blast Ultra
  • Mutant Storm Reloaded
  • Outpost Kaloki
  • Robotron 2084
  • SmashTV

  • Wik: Fable of Souls

·     Zuma

 

These were announced along with 40 other publishers willing to donate games to the game download feature. Plus, of course, there’s the added option of streaming music and video’s straight to your Xbox360.

            With such a huge change to the face of the gaming world imminent, it’s not surprising that Microsoft are pulling out all the stops to make this the release of the century, there’s many shows going round the country, the main one is the Hour Tour, Sixty 360’s and a load of games going all over the country from Glasgow, this weekend. So how will this console fare in the unfair, survival of the fittest world we have built for it? Many, many have fallen before - could this just be another in the line? Only a month and it will all become clear - very, very clear!

 

Goomba

04/11/05

 

Return to the Articles Archive 2005 here.

 

 Each of these articles has been written either independently of Electronic Theatre or by an external viewer. The opinions discussed in these articles in no way reflects the opinions of Electronic Theatre.

If you wish to inquire about pricing of any titles for these formats not listed on this site, drop me a line at kjoyce@electronictheatre.co.ukTop

 
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© Electronic Theatre 2003-2005 - email: kjoyce@electronictheatre.co.uk