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Electronic
Arts, Twentieth Century Fox Television and Gracie Films today
announced a long-term deal that grants EA development rights to
multiple videogame titles based on the  FOX
hit series The Simpsons. Working closely with the television
studio's Licensing and Merchandising division, Gracie Films and The
Simpsons writers, EA will create original The Simpsons
game content for next generation videogame systems. This
groundbreaking deal between Fox and EA is the first development deal
between these two entities. Terms of the deal were not disclosed.
The
first game of the multi-game deal will be launched on next
generation systems; no launch date has been announced. “This is a
great opportunity for our talented development team to collaborate
with the brilliant minds of The Simpsons to bring original The
Simpsons material to videogame fans,” said Nick Earl, Vice
President and General Manager, EA Redwood Shores Studio. “This is
something EA's been interested in for years and now game development
and technology is at a place where The  Simpsons
characters and world will really come alive in these games.”
“The
Simpsons is our crown jewel and with every additional episode is
creating a legacy of creativity and success unmatched in this
industry," commented Twentieth Century Fox President Gary
Newman. "Its huge appeal among teens and young adults coupled
with its seemingly limitless universe of memorable characters makes
it a natural fit for videogaming, and we believe Electronic Arts is
exactly the right creative partner to bring
Springfield
to life in this medium."
The
Simpsons Executive Producer James L. Brooks, speaking on behalf
of Gracie Films, stated, "I think this is a great opportunity
for us, primarily because it brings with it the possibility of free
EA games."
Game
development will be done at EA's Redwood Shores Studio, the studio
currently responsible for From Russia With Love, Tiger
Woods PGA TOUR 06, The Lord of The Rings: Tactics, The
Godfather and The Sims games.
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