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On The Outside Of The Inner Circle - Retail

I’ve been working for Electronic Theatre for nearly a year now. It is my first job within the retail and publishing sectors and I don’t mind working with the customers, young and old, helping them to choose a game for themselves or their children/parents/partners etc… Although it can get quite hard when you have to research and remember literally thousands of games. One of my many tasks is to write article’s and review games for Electronic Articles, which is just fine if I wasn’t born with writers’ block - a condition which has plagued me my whole life.

            There are advantages from working in games retail, such as we often get games T-shirt’s, jacket’s and sweater’s and the occasional free poster, the opportunity to play games before their release date is great especially when your friends get jealous - moaning at you that you’ve played Fahrenheit months before they can get there hands on it. We often get invites to Launch Event’s such as the PSP launch party; however it’s not unusual to be lectured to for two hours and not actually learn anything new.Electronic Theatre Image There are also other events such as the Electronic Entertainment Expo (E3) in the US, which a few of my colleagues got the opportunity to attend and what used to be the European Computer Trade Show (ECTS) in London which we have attended on at least three occasions. Because the Electronic Theatre acts as both a retailer and an online press agency, we receive lots of news and information daily so we are always up to date online and in-store. We also get the opportunity to play on the new wicked gadgets such as; the Mario Kart Advance Bit-CharG (a miniature remote control car which you charge off the remote control) and the ever-increasingly rare Virtual Boy.

            On the other hand working for a games retailer’s can be a curse, wherever you go, at all time’s of the day and night, all people want to talk to you about is games, games and more games. About three months ago all me and one of my colleagues talked about was games for over a week before we realised how irritating it was becoming - then realised there’s no way out of it.

            When people ask me about new games or technology or the industry; any response they receive they don’t tend to listen. The public tend to believe what they read in the tabloid press or other daily papers and games magazines - which a lot of the time its pure fabrication. Magazines are often printed before the press releases containing release date changes or other decisions - that’s another advantage of working for an online press agency – daily updates, often hourly. However, this does of course require sitting in front of a computer for hours on end sifting through pages of useless blurb to find one little piece of information, which then leadsElectronic Theatre Image you to more pages of useless ramblings - a heavily predictable vicious circle. Also, playing often more than twenty titles within a month, it becomes hard to remember what every game plays like and explaining to people the differences and advantages between two generic First-Person-Shooters becomes difficult some months after release.

            Although it can be quite challenging at times, keeping up with the work schedules and remembering all we need to know, it’s not a bad job. We have quite a lot of fun at times, and get to spend a substantial amount of our working time playing games, which we love or have waited for a long time to play (normally before others can get a chance to play). So if you’d like a job in games retail or journalism remember it’s not all just playing games - it’s also a lot of work, but don’t be scared off!

 

TDog

22/08/05

 

Return to the Articles Archive 2005 here.

 

 Each of these articles has been written either independently of Electronic Theatre or by an external viewer. The opinions discussed in these articles in no way reflects the opinions of Electronic Theatre.

If you wish to inquire about pricing of any titles for these formats not listed on this site, drop me a line at kjoyce@electronictheatre.co.ukTop

 
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© Electronic Theatre 2003-2005 - email: kjoyce@electronictheatre.co.uk