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Capcom
have announced that Dead Rising, the company's first game for
Xbox360, has shipped more than 500,000 units within the first two
weeks of its launch. Dead
Rising released on August 8th in North America and it is
scheduled to release on September 8th in Europe and on September
28th in Japan. The game carries an M rating for mature audiences by
the ESRB (Entertainment Software Rating Board), and an 18 BBFC
Rating in the UK.
In
preparation for the Next-Generation transition, in 2005 Capcom
concentrated on creating titles for foreign markets while seeking to
improve its marketing, sales and business operations functions in
North America. Dead Rising's early success is attributable to
these changes and Capcom's foresighted philosophy of embracing
Next-Generation development to yield a high quality title with
worldwide appeal. As a result, Dead Rising is also the
fastest selling Next-Generation title for a Japanese publisher.
Dead
Rising is an Action/Horror game, with plenty of tongue-in-cheek
violence, that follows the harrowing tale of Frank West, an overly
zealous freelance photojournalist in pursuit of the story of a
lifetime. What he finds is a small suburban town completely
overrun by zombies. He seeks refuge in the local shopping mall, but
soon learns it is far from the safe haven he had thought.
Dead
Rising takes place over seventy-two hours, during which Frank
must unravel the mystery behind the catastrophe and survive the
dangerous swarm of enemies that lie in wait. The unprecedented
level of freedom provides players with a vast array of gameplay
possibilities to do anything and everything they've wanted to do in
a mall. Hundreds of unique objects can be used as weapons to fend
off the hordes of zombies - everything from Golf Clubs and Baseball
Bats to Cash Registers and Stuffed Animals. Additional outfits
for use in-game are available for free download on XboxLive!
Marketplace, and there are plenty of other options to customize
Xbox360 experience with Dead Rising Themes.
Response
to Dead Rising from the trade, press and consumers has been
tremendous, said Charles Bellfield, vice president, marketing,
Capcom Entertainment. "The success of the game is a result of
Capcom's recognition of Xbox360 system's possibilities and starting
development early on in order to deliver such a high-quality
game." Look out for the definitive Review of the UK release
coming to Electronic Articles next week.
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