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You are here » articles » 2006 archive »  Electronic Theatre Special Report: E3 2006: Microsoft Pre-E3 Press Conference
 
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Microsoft Pre-E3 Press Conference

           

With the Xbox brand now a confirmed heavyweight in the games industry, it comes as no surprise that Microsoft intend to hit this years E3 with everything they’ve got in-order build on their accomplishments; and to blunt the upcoming launch of their biggest rivals newest console, the SONY PlayStation3. Unfortunately, SONY and Nintendo’s announcements yesterday and this morning have set the gaming world on fire and have arguably made the Xbox360 seem a little mundane. Can the computer giant compete against the Japanese gaming behemoths? If this afternoon’s press conference is anything to go by, they certainly think they can.

With a distinctly more in-your-face approach than their competitors, Microsoft opened their conferenceElectronic Theatre Image with an action packed video of the highly anticipated Gears of War. This was then followed by some amazing in-game footage of the game being played live on-stage by the game designer, Epic Games’ Cliff Bleszinksy. The on-screen action was extremely intense; however there were a few minor Frame-Rate problems, something Microsoft will be urging Epic Games to sort out before the release of one of the Xbox360’s biggest releases for 2006.

Next -up was a little obligatory back slapping from Peter Moore, Corporate Vice President of Microsoft’s Entertainment Division. Apparently there have been five million Xbox360s sold since launch, making it the “fastest selling console ever”, but, considering the incredible popularity of the NintendoDS, this could be a mild overstatement. He then went on the say that Microsoft intends to have six million XboxLIVE! subscribers by E3 next year. He also pointed out that Microsoft are “changing the face of gaming”, hardly an underused statement to say the least.

XboxLIVE! Arcade was the next feature of Microsoft’s Pre-E3 Press Conference with classic titles such as Sonic The Hedgehog, Galaga and Ultimate Mortal Kombat 3 all set to be downloadable in the future. Also displayed was Lumines Live complete with a Madonna Music Video, courtesy of Microsoft’s deal with the Warner Music Group.

And then there were games, lots of games. However the Demo Reel showed little in the way of unannounced content; that was to be established later with the confirmation of Fable 2 from Microsoft’s recently Electronic Theatre Imageacquired Lionhead Studios. Soon after, Microsoft verified the development of Forza Motorsport 2, complete with a very impressive looking video. Something to compete with Gran Turismo HD perhaps? Forza Motorsport 2 should be on the shelves this Christmas.

Now for a little hardware. Microsoft went on to display a new Wireless Headset for the Xbox360, as well as a Force Feedback Steering Wheel and the long rumoured Xbox360 Webcam.

Peter Moore was then keen to illuminate the Xbox360’s weakest region; Japan. It seems that, despite lack-lustre sales, Microsoft is determined to conquer the spiritual home of gaming. On show were Dead Or Alive: Xtreme Beach Volleyball 2, Blue Dragon, Double Agent and RARE’s weirdest game yet; Viva Piñata.

After a few more slightly less than riveting statistics, the Xbox360 HD-DVD player was shown. Mr. Moore states that it will be available by Christmas, but, unsurprisingly, didn’t mention a price.

It seems Microsoft have been talking to the right people as next to be announced was Grand Theft Auto IV for the Xbox360, set to be released on 16th October 2007. Apparently this time around SONY have no exclusivity deal and the title will launch for Xbox360 and PlayStation3 at the same time.

After a few shots of Alan Wake and Shadowrun, the Microsoft Mac-Daddy Bill Gates tells of Microsoft’sElectronic Theatre Image vision for one GamerTag for Xbox360, PC and Mobile Phones. Apparently Microsoft believe that through a single, unified GamerTag, the possibilities of XboxLIVE! are increased dramatically. After a few demonstrations of XboxLIVE! Anywhere, the conference moves on to what was on everybody’s mind right from the beginning; Halo 3. After a short, but ultimately pretty awesome trailer, it became apparent that Xbox gamers will have to wait till 2007 to play the fabled sequel, but we’re sure that that isn’t going to put too many gamers off.

G-Man.

09/05/06

 

Return to the Articles Archive 2006 here.

 

 Each of these articles has been written either independently of Electronic Theatre or by an external viewer. The opinions discussed in these articles in no way reflects the opinions of Electronic Theatre.

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