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Many of our regulars will be aware that often the
Electronic Theatre and Electronic Articles teams get to
travel across the globe to a variety of events and exclusive
hands-on opportunities. November is certainly no exception to this
rule, having already reported on the
Microsoft
 UK
Roadshow, we are
now in the position to bring you all the news from Nintendo UK’s Wii
Retailer Event. Yes, although the event was intended for
retail-purposes only,
Electronic
Articles managed to sneak a couple of journalists in
alongside the Electronic Theatre team. Aren’t we good to you?
As the team entered the NEC Arena in sunny Birmingham,
we were greeted by some lovely ladies sporting Wii T-Shirts and
given special Wii Wristbands in order to distinguish us from the
general public who’d caught-wind of the event, and tried to enter
regardless of the glaring lack of an invitation. Having taken our
seats in front of a large screen, Wii Product Manager, Rob Lowe,
took the stage to take us through Nintendo’s launch plans for Wii.
Marketing spend, locations and values were discussed, along with the
compatibility of the NintendoDS’s USB Wi-Fi Dongle with Wii (which
shall apparently be re-branded for both machines) and the system
which shall be offered through Nintendo’s Virtual Console Service
(the details of which shall be discussed
later). An interesting
point that was raised was that of the Wii House; Nintendo have
purchased a property in London (in which they no doubt have spent a
considerable amount of money on interior design experts) in order to
compliment the variety of titles playable of Wii. Each room will
host its own console, with each console hosting a different game.
Each room has been designed and decorated representatively of the
title it
 houses. The Wii House will be open to members of the
mainstream press throughout and beyond November, 2006.
Giving us a brief run-through of the titles available
both at launch and soon after, Rob Lowe then lead us through to a
back room in which Wii demonstration units were the sole feature.
Nearly thirty units housed Wii Demo Code – including titles not yet
seen in the flesh, such as
Trauma Centre: Second Opinion and
Call Of Duty 3 – in neat arranged lines of four. Three hours
had been put aside for us to punch, swing and bowl our way through
Wii Sports, aim, shoot and fish our way through
Wii Play,
and dance with the fairies once more in
The Legend Of Zelda:
Twilight Princess. Don’t you wish you had our jobs? |
| Return to the Articles Archive
2006 here.
Each of these articles has been written
either independently of Electronic Theatre or by an external viewer. The opinions
discussed in these articles in no way reflects the opinions of Electronic Theatre.
If you wish to inquire about pricing of any titles
for these formats not listed on this site, drop me a line at kjoyce@electronictheatre.co.uk |
