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SKY and SONY Computer Entertainment Europe have announced the
formation of a Joint Venture company to deliver on-demand
entertainment
 content
to owners of the PSP in the UK and Ireland.
The Joint Venture company, with equal Board level representation
from SKY and SONY Computer Entertainment Europe will draw on the
unrivalled entertainment aggregation expertise and technical
leadership of SKY, and the handheld entertainment knowledge and
brand power of PlayStation. The company will establish PSP and the
new groundbreaking video download service as the natural partners
for those seeking the ultimate choice of portable entertainment
content.
Focusing exclusively on delivering video content to the PSP, the
Joint Venture will initially provide a wealth of video and film
content to the more than 2.3 million PSP owners in the UK and
Ireland. The two companies are already in discussions with
entertainment content providers across Europe to facilitate future
introduction of the service to European PSP owners.
More information on the service will be announced by SONY Computer
Entertainment Europe at Games Convention in Leipzig, Germany on
Wednesday 22nd August, 2007. |
