SEGA are aware that there have been some problems with the activation of Football Manager 2009 today. This has been due to a combination of issues relating to the printing of keycodes and the huge demand for the game

A solution is in place and is starting to clear the problem, we are confident that the issue will be solved today. The chances of successful authentication are increasing hourly. At this point consumers still experiencing difficulties are advised to leave a 10 minute gap between authentication attempts.

SEGA apologises for the disappointment caused by the problems with activating the game and asks for Football Manager fans to remain patient.