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LOVEFiLM.com, Europe's largest online DVD & games rental service and
entertainment website, has strengthened its links within the
 games
industry through partnership with international games publisher
Activision Blizzard.
Celebrating the release of
Call of Duty: World at War (released today), the partnership
will see LOVEFiLM launch an exclusively tailored marketing drive for
this highly anticipated title.
For the first time ever for a games publisher, the title will
benefit from a LOVEFiLM site takeover on the day of release,
bringing the homepage to life with character art and branding. The
multi-faceted campaign continues with the distribution of 200,000
branded LOVEFiLM rental envelopes delivered directly into customer's
homes, with additional promotion through targeted advertising across
the LOVEFiLM site.
LOVEFiLM will also launch a bespoke micro-site for the game,
designed to provide fans and would-be players with further
information about the title to enthuse both rental and purchase.
Showcasing all elements of the game, including trailers and
screenshots, an example can be seen at
www.lovefilm.com/micro/worldatwar.html.
The link up follows on from previous successful title partnerships
with Activision, which includes the recent release Spider-Man:
Web of Shadows.
Dionne Georgiou, Media Sales Manager for LOVEFiLM said: “We are
thrilled to be working with such an eminent games publisher with
great titles. Our partnership with Activision Blizzard will not only
bring multi-platform content to our audience but also secure
LOVEFiLM’s status as a leading online destination for gaming and
entertainment.”
Call of Duty: World At War is available now on Xbox360,
PLAYSTATION3, Wii, NintendoDS and PlayStation Portable. |
