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No More Heroes: Desperate Struggle Dual Release Explained

            The confirmation of a sequel to this year’s encouragable Wii exclusive No More Heroes may not have come as a huge surprise. The title’s developers, Grasshopper Manufacture – Electronic Theatre Imageand in particular, the company’s founder and CEO, Suda Goichi (aka Suda51) – have achieved a considerable degree of awareness amongst consumers in the last three years since working on the easily misjudged one-time GameCube exclusive Killer 7. And No More Heroes itself, though now widely available at a budget price, performed well at initial release, being the perfect solution for Hardcore Gamers having obtained a Wii and running out of options in the space between Super Mario Galaxy and Mario Kart Wii.

            However, in the few days since the unveiling of Grasshopper Manufacture and Marvelous Entertainment’s latest project – due to arrive on European shores courtesy of oddity-favouring Rising Star Games, the team responsible for bringing many misinterpreted gems to Europe including recent releases Bakushow and Baroque – has received some rather obscure commentary. An interview with Suda51 at Eurogamer revealed the news that there would in-fact be two versions of No More Heroes: Desperate Struggle produced. However, the details of these two releases have since become somewhat misconstrued, and exactly what may differ between them has become a rather hot topic for internet debate.

            Electronic Theatre has today received clarification of the finer details of the release of No More Heroes: Desperate Struggle. Firstly, Europe is the only territory which shall receive two separate retail products, and so it is Rising Star Games’ responsibility to relay such details. And that they did.

            With the release of the first No More Heroes, two versions of the game were created to satisfy the marketing requirements, including (though not mentioned by Rising Star Games, Marvelous Entertainment or Grasshopper Manufacture) attaining the age certification on various Rating Systems worldwide that would allow the title to achieve it’s maximum sales potential. The Japanese and European releases were considered to be “censored” versions of the title, with the US receiving the version that had originally been demonstrated to the press. The only difference between the two titles was that of the blood enemies would gush when struck – or rather, it’s absence in the Japanese and European releases.        

            For No More Heroes: Desperate Struggle, a similar decision has had to be made. However, in this case, that decision had been made by Grasshopper Manufacture and each of the parties responsible for publishing early-on. The US will receive an uncensored version, while Japan’s release will not feature any blood during its combat. Europe, however, will receive both.

            Commenting on the finer details, Rising Star Games’ ever-reliable Product Marketing Assistant, Yen Hau, stated, “The European release will just be two SKU’s available in Europe, one the European (Japanese) SKU and the [other the] US SKU. There’s no difference bar the blood; if you remember the differences of the first game it’ll be just that.”

            Much like the first title, the changes that are being implemented are purely an aid to the respective marketing strategies for eachElectronic Theatre Image territory. Many games featuring such violence often feature an option to turn-off the bloodshed, or even the infamous videogame convention of turning the secretions green. When discussing why No More Heroes: Desperate Struggle chose not to follow this path, Mr. Hau stated, “It was a marketing decision…it’s not something that will be implemented at the development stage.”

            Of course, including the more adult extremes of violence on the disc at all would require a higher age classification – configurable or not. Although many may simply see the option as a design to entice more press coverage, retail space and, in-effect, more sales, with a little more thought it’s not hard to see what kind of doors this may well open for future productions. Videogame violence and, in the UK especially, age classification are hot topics of debate – now more than ever. Could Grasshopper Manufacture and Rising Star Games have found that elusive middle-ground? Or will the two versions simply cause confusion at retail? Nothing is yet known as to what kind of presence the two releases will have in the retail space; whether they’ll have different packaging, cover art or perhaps even some sort of additional subtitle all remain open for debate. However, one thing that is certain; any gamer would be hard to lament the freedom of choice that has been granted to European gamers, a territory that is often considered overlooked by key players in the videogames industry. Rising Star Games may not have been featured particularly prominently on the videogame publisher radar previously, though any European gamer with a taste for social politics will now be offering Rising Star Games a proverbial pat-on-the-back.

Kev J.

13/10/08

 

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