|
Electronic Theatre
has received word that Wii hardware supply in the UK has now
reached a level-footing with demand, allowing retailers to freely
order their required quantities without limitation.
Since the launch of the system in December 2006,
supplies of the Wii
 Hardware Bundle, which includes Wii Sports,
have continuously failed to meet demand. Koch Media, the official UK
distributor of Nintendo products to the retail channel, has informed
the independent sector that their requested quantities will no
longer be met with a requirement of having had a competitive spend
on other Nintendo products in the previous quarter.
The “on allocation” system is one that most of the UK
distribution partners use, though Koch Media have regularly been
praised for the clear delivery of their requirements, and the
considered competitiveness of each independent store.
Koch Media, while being stamped with the “official”
label, are not the only distributor of Nintendo products in the UK,
though are largely considered to receive the lion’s share of that
which is intended for delivery through the UK retail channel. Other
distributors, as far as
Electronic Theatre
is aware, are yet to provide comment on their supply and it’s
availability to independent retailers. | 
