Empire of Sports, the first virtual world entirely dedicated to sport, has announced its partnership with legendary Welsh footballer, Ian Rush. His involvement will coincide with a raft of in-game improvements and new features, foremost among them a brand new city for Empire of Sports - in the UK.

The new UK location will allow English-speaking players to meet and plot their achievements within Empire of Sports. While former Liverpool and Juventus striker, Rush, will be featured in-game as a Non-Playable Character (NPC), where he will be on standby to issue all players with special missions and reward them with new tricks.

Alexis Galley, CEO of Empire of Sports, said: “We are delighted to announce the UK as a city within Empire of Sports. It has been our wish to incorporate this city as quickly as possible to make it more enjoyable for British players to play the game in their own language. We know that many people have been eagerly awaiting this version of the game and we hope they enjoy it.”

To celebrate the launch of the UK city, the first official video competition titled Good Morning UK is being held for the Empire of Sports community. Players are invited to create a character in the new city, visit it and be as creative and imaginative as possible, while showing off and highlighting some of its best features! More information on the competition can be found at https://www.empireofsports.com/community/en/events/special-events/good-morning-uk/index.html

Empire of Sports is currently in the Prologue phase: this phase allows the game to expand progressively, with the help and feedback of its vast community of online players. Electronic Theatre will keep you updated with Empire of Sports’ progress.

-END-